You have to experience it, to understand it
Being visually impaired is difficult to imagine and understand. Therefore, Real Cinderella launched a campaign for the Braille League that allows the general public to grasp a brief glimpse of the reality of living with a visual impairment.
Actions of this campaign mimic the sight of a person with diabetic retinopathy, which causes moving black and grey spots in the visual field. A filter that simulates this eye condition has been applied to the windows of certain b
us shelters in Brussels, Antwerp, Hasselt, Charleroi and Liege as well as the cover wrap of the popular daily newspaper, the Metro, and 2msq. posters hang in various public transportation stations.
A short video filmed to capture the public’s reaction gained over 10,000 views in less than 24 hours and the campaign was heavily covered in the press with TV coverage by RTBF and VRT and in newspapers such as Le Soir, La Capitale, Metro, ZDNet and Knack.
Using conversation creativity, Real Cinderella brings the reality of living with visual impairment to the public who have never experienced it before, breathing life into the tagline:
Visual Impairment – You have to experience it to understand it.